SEO Blog, Resources, Training and Insights - Jason Pittock

SEO attribution models

SEO Attribution Model: How to Prove SEO Drives Revenue

Key Takeaways Why SEO Attribution Is Broken (and Why It Matters) Most SEO programs struggle with one core issue: They generate results, but they cannot prove impact. The problem is not performance. It is attribution. often we get lost in SEO KPI (key performance indicators) and lose sight of the bigger picture. Or alternatively, go […]

SEO Key Performance Indicators: Measuring What Matters

SEO Key Performance Indicators: Measuring What Actually Drives Growth

Key Takeaways The Problem with Traditional SEO KPIs Most SEO programs still rely on a familiar set of metrics: rankings, organic traffic, and backlinks. These are useful, but they are incomplete. This is very much why I started my SEO coaching practice early in 2019, as I saw this gap between impact and expectations. Most […]

Migrating a Website Without Losing SEO

Plan Migrating a Website Without Losing SEO Rankings: Top Issues To Avoid

Website migrations are one of the fastest ways to lose SEO performance if handled incorrectly. At the same time, they are also an opportunity to improve site structure, clean up technical issues, and strengthen long-term rankings. The difference between a successful migration and a failed one comes down to planning, execution, and validation. Search engines […]

Aligning SEO Campaigns with ABM Strategies

Aligning SEO Campaigns with ABM Strategies: A Practical Framework for B2B Growth

Aligning SEO campaigns with ABM strategies is how modern B2B teams move from generic traffic generation to targeted pipeline impact. Instead of optimizing for volume alone, SEO becomes a precision channel that supports named accounts, priority industries, and buying committees. This shift is critical as search behavior evolves. Buyers are using longer, more contextual queries, […]

SEO migration plan template.

Website Migration Plan Template for SEO

A website migration without a structured plan is where most SEO issues begin. Migrations involve multiple teams, moving parts, and dependencies, and without clear coordination, critical elements like redirects, content mapping, and crawl validation are often missed. A website migration plan provides a clear framework that ensures every SEO signal is preserved, every URL is […]

SEO Trainers For Corporate Teams

SEO Trainers for Corporate Marketing Teams: A Modern Framework for Scalable Organic Growth

Key Takeaways SEO Training For Corporate Marketing Teams: A Modern, Agile, Lean Approach Corporate marketing teams are under pressure to deliver pipeline, not just traffic. Traditional SEO training models fall short because they focus on theory, static keyword lists, and isolated execution. What teams actually need is embedded capability building that aligns with how search, […]

SEO Strategy 2026: It’s Not a Playbook.

SEO Strategy 2026: It’s Not a Playbook. It’s a Decision Framework

After 10+ years working in SEO across different industries, algorithms, and now AI-driven search, the biggest shift I’ve seen isn’t just in Google. It’s in how SEO actually works and adapts to businesses' needs. SEO strategy in 2026 is no longer something you execute against a checklist. It’s something you interpret in real time. How […]

high intent keyword research

High-Intent Keyword Research in the Age of AI Search: Why Most SEO Strategies Are Broken

Key Takeaways About This Guide on Modern Keyword Research High-Intent Keyword Research Is The New PLAYGROUND! Most keyword research frameworks haven’t evolved. They still focus on volume, variations, and surface-level coverage. That worked when Google was a list of blue links. And yes, as we know, that isn't working as it did. Search has changed. […]

Website Content Migration Workflow

Website Content Migration: How to Move Content Without Losing SEO Value

Key Takeaways About Our Guide To Website Content Migrations Website content migration is one of the most overlooked parts of a site migration. Most teams focus on design, development, and launch timelines. Content is often treated as something that can simply be “moved across.” In our full guide, we cover how you can benefit from […]

SEO Migration Services

SEO Migration Services: How to Migrate a Website Without Losing Rankings

Key Takeaways Website Migrations Can Be Headaches: Believe Me! Website migrations are one of the most misunderstood and highest-risk moments in SEO. They can also be the cause of many headaches and sleepless nights. And over the last 8 years of working in high-demand complex SEO migrations, supporting and overseeing website migrations, I have seen […]

synthetic marketing data

Synthetic Marketing Data: Top Use Cases Across SEO, Email, Paid Media, and Beyond

Synthetic marketing data helps marketing teams plan for uncertainty by modeling realistic scenarios across SEO, email, and paid media. It does not replace real analytics. Instead, it supports intent modeling, budget planning, privacy-safe testing, and AI-search readiness when traditional data is incomplete or delayed. Key takeaways about synthetic marketing data What Is Synthetic Marketing Data? […]

washington dc seo

Washington DC SEO: What Actually Matters When Choosing an SEO Partner

Searching for Washington DC SEO services or comparing SEO companies in Washington DC often leads to the same type of results. Lists. Awards. Promises of fast rankings. After working in SEO across multiple markets, industries, and maturity levels, one thing is clear: DC is not a typical SEO market. Washington DC organizations operate in complex […]

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