SEO Blog, Resources, Training and Insights - Jason Pittock

SEO topical authority

Topical Authority For Long Term Organic Discoverability

What is Topical Authority? Topical authority is not a "new" approach to achieving SEO visibility in a given market, industry, or target search terms. Reaching topical authority is when a website establishes an ultimate level of ownership of its narrative or highly specific topic that enables it to rank for a certain group of highly […]

dental brands AI search

Why some dental brands will dominate AI search (and others will disappear)

Key takeaways There's a split coming in dental marketing, and it's going to be brutal to watch. A handful of dental brands are about to become the default answer. When a patient asks an AI assistant who to see, those brands get named every time, across every surface. Everyone else slowly fades into a category […]

the rails to AI search visibility Large

Building the Rails for AI Search Visibility Without Hurting Brand Authority

Key takeaways: AI Search Visibility: How to Build Brand Authority Across Every Search Surface For more than two decades, SEO has largely been measured by one objective: ranking higher in Google. The formula was relatively straightforward. Research keywords, optimize pages, build backlinks, and improve rankings to generate more traffic. While those fundamentals remain important, the […]

future of dental marketing

The future of dental marketing: why SEO, reviews, and AI visibility must work together

Key takeaways Most dental practices run their marketing as three separate projects. There's the SEO person or agency. There's the reviews tool that annoyingly pings patients after a cleaning with a bot-generated text. And now there's whoever has been quietly panicking about ChatGPT in the corner. Here is the problem. Those were never three projects. […]

Why Ethical AI Is Becoming a Competitive Advantage for SEO

Key takeaways Ethical AI Is Becoming an SEO Strategy For years, SEO has focused on helping search engines understand websites. Today, AI is changing that relationship. Platforms like ChatGPT, Google AI Overviews, Gemini and Perplexity aren't simply indexing pages. They're interpreting information, comparing sources, evaluating authority and deciding which brands deserve to be recommended. That […]

AI search dental patient acquisition

How AI search is changing patient acquisition for dental practices in 2026

Key Takeaways How Practices Are Found by Their Target Audience Most dental practices think they have a marketing problem. Or a customer acquisition problem They don't. They have an identity problem. When a new patient opens ChatGPT and types "I just moved to the area and need a dentist who's good with anxious patients, and […]

Google I/O 2026 SEO

Google I/O 2026 Changed Search Forever: What Business Leaders Need to Understand About AI Search, Visibility & The Future of SEO

Key takeaways Google I/O 2026 Was Not Just Another Algorithm Update On May 19, 2026, Google announced what it described as the biggest upgrade to Search in more than 25 years. This was not simply another SEO update. We have seen a lot of them over the years... believe me they have given me more […]

SEO dos and don'ts

SEO Do’s and Don’ts in 2026: What Actually Matters Now

For almost three decades, Google has been telling SEOs what not to do. And now, increasingly:Don’t optimize differently for LLMs or AI search. Yet some of the biggest competitive advantages in search history emerged from the exact areas Google discouraged most aggressively. This does not mean Google was “wrong.” It means SEO has always lived […]

AI Search Optimization Trends

AI Search Optimization Trends 2026: 10 Trends That Marketing Leaders Can’t Ignore

Search is not disappearing. It is fragmenting, accelerating, and becoming harder to influence with outdated SEO playbooks. Multiple search surfaces, updates, shifts in user experience, and much more. The real shift isn’t AI replacing SEO. It’s AI changing how visibility is earned. Key Takeaways 10 Real AI Search Optimization Trends For 2026 In this article, […]

ymyl seo in 2026

YMYL SEO in 2026: Why Most Sites Misunderstand Google’s Guidelines

Key Takeaways The Problem With How YMYL SEO Is Understood If you read most SEO advice around YMYL, it tends to sound the same: All of that is useful. None of it explains why rankings drop. In 2026, the reality is much simpler and much harder to execute: Google is not struggling to trust your […]

SEO for product marketing

SEO for Product Marketing: The Enterprise Playbook for 2026

Key Takeaways The Problem: Product Marketing Is Still Operating in Silos Most product marketing teams still treat SEO as a downstream activity. Content gets created. Pages get published. Then SEO “optimizes” it. That model is broken. In enterprise environments, discovery happens before content is even written and across multiple systems: If SEO is not embedded […]

ai search surfaces future of SEO

The Future of Search Surfaces: Why “Search Everywhere” Is the Wrong Starting Point

Key Takeaways I told an enterprise SEO client in early December 2024, "Search is not expanding. It’s fragmenting. And very, very fast. And the bad news is we have less data, and the good news is lots of your competition are going to get this trend wrong." As you can imagine this statement didn't go […]

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