SEO training can be a game-changer for your business. It can help your team perform better, teach them valuable skills, and drive traffic, engagement, and conversions in the most organic, sustainable, and affordable way. How much does SEO training cost, though -- and will it yield the return on investment your business needs?
Let's look into this, step by step.
SEO training is an educational, typically a series of courses or intensive sessions, focused on teaching participants the ins and outs of search engine optimization tailored to their business or industry. This can include areas such as on-page SEO, technical SEO, off-page SEO, keyword research and analysis, link building strategies, content optimization strategies, analytics analysis, content attribution and SEO content creation.
SEO training comes with many benefits, including (but not limited to):
When you take on SEO training, you gain insight from experienced individuals who have been in the SEO industry for several years. An SEO trainer will have experimented a lot with different strategies, and know what works and what doesn't (and in which situations). As such, they will be able to guide you and your team to make the best decisions for your search engine optimization.
Unlike an SEO course you find online, SEO training is tailored to your needs. This means you'll get a personalized course that can be adapted to fit your business objectives and current challenges. Instead of taking all the courses you bump into, you'll focus on the specific areas that matter most for your business, thus increasing your chance of success.
As previously mentioned, SEO training can be a more cost-effective solution when compared to buying ads or hiring an agency. It can help you reach more people organically, and it can do it at a fraction of the costs associated with paid media efforts. Although SEO training is an investment, it will pay off in the long run.
If there's something the internet isn't lacking, it's advice coming from everyone, on everything. While this can be seen as a democratization of knowledge, it can also be mighty confusing. So if you want to lower the time it takes to learn the right SEO techniques for your business, getting yourself and your team on an SEO training program is exactly what you need. It will help you cut through the noise and quickly make the most of your website's potential.
Essentially, businesses adopt SEO training to be in control of their learning process. Taking an online course is all fun and games, until you realize half of the advice isn't exactly right for your business, where you stand, your industry, and your target audience.
SEO training passes the knowledge baton back to your business, allowing you to customize your SEO process, and helping you secure a cost-efficient way to increase website traffic. Plus, when you interact with an SEO trainer directly, you can ask questions, transfer knowledge to your internal team, and benefit from their experience-led insight.
The internet is the largest database in the world. We generate more than 2.5 quintillion bytes of data daily, all online. To put it in perspective, one quintillion bytes is about 1 billion gigabytes, which means that every day, we generate an amount of data that would fit into 47,058,823 CDs.
That being said, not all of the information online is quality information. And that goes for SEO training as well.
Online SEO training (on YouTube, Udemy, or even LinkedIn) can usually provide you with general guidance, and teach you the basics of SEO or how to apply advanced SEO techniques. However, it won't tell you how all that knowledge applies to your specific situation. As a result, taking SEO courses online can fill your head with a lot of know-how...but no instructions on how to actually use it.
By contrast, one-on-one SEO training is an experience designed to fit you, your business, and your team. It will not teach you what the best tactics and strategies are, but teach you how to sift through the massive amounts of information and select what's meant for you, specifically.
Think of it this way: taking fitness classes on YouTube is fun, and it can get you in shape. But if you want to achieve real performance, you'll hire a fitness trainer to tailor your workouts and meals to your body, goals, and situation.
"OK," you may think, "but SEO training must be very costly, right?"
Like any bespoke service, SEO training can range from $4,000 to $50,000, depending on what the specific needs are. However, it saves your business time, energy, and resources in the long run. Instead of going around and trying every technique that falls into your lap, you'll receive tailored advice from an expert.
Your SEO training cost will largely depend on a variety of factors, such as:
Naturally, the more experienced and knowledgeable your trainer is, the more their services will cost. This makes sense: if someone has a lot of experience and expertise, they'll be sharing it with you and your team at a price correlated with the amount of effort they've put into learning (and experimenting with) everything.
Knowing things isn't enough. You want to know your SEO trainer has a proven track record of success. Their portfolio should show off their previous work, and they should be able to share the successes they've had in helping other businesses reach their SEO goals, so you can learn how their SEO training can help you. The more successful your SEO trainer has been in the past, the pricier their training will be.
Online training will be more affordable because your SEO trainer doesn't have to invest the time, energy, and money to visit your headquarters. In-person training, on the other hand, tends to be on the more expensive side, as the pricing will cover for all the travel-related expenses too.
If you're looking for a middle way, you can always opt for hybrid training, which means the SEO trainer will alternate between coming to your offices in person and providing you with training, guidance, and coaching remotely.
A good SEO training will give you access to continuous learning opportunities, such as free passes into private SEO learning communities and access to specialized webinars. These bonuses will usually be factored into the final pricing for your SEO training.
If your SEO trainer provides one on one coaching services, their packages will be more expensive. This will help you get into the real nitty-gritty of SEO learning, so you can adapt the best SEO techniques and strategies for your business' specifics.
The longer a training module takes, the higher the chance there will be some additional costs included. It makes sense: the SEO trainer will invest more time in helping you, so the price of their training package will be adapted to this.
If you're an early-stage startup, you can expect to pay considerably less on SEO coaching than if you were an Enterprise-level company. This has nothing to with adjusting prices to your budget, but it has everything to do with the fact that you likely don't need the same amount and level of expertise in SEO training as an Enterprise-level company.
I cannot speak for anyone else. But if you choose to work with me to upgrade your business’ SEO and make it an integral part of your marketing strategy, you should know I have packages that start at $4,000/ month and go to as high as $45,000 for an advanced, Enterprise-grade training module that takes four to six months to complete. Each of my packages includes coaching services, QAs, and access to the knowledge I've collected over more than a decade of providing search engine optimization services.
Good SEO training doesn't happen in cookie-cutter pre-recorded Udemy rooms. It happens when you discuss with someone who knows search marketing inside out and who knows how to adapt all their know-how to your business. This means SEO training doesn't come cheap -- but it also means your investment will be absolutely worth it.
A good SEO trainer can save you time, effort, and money -- so hiring one will help you achieve your business goals faster:
And if you're looking for an SEO trainer like that, I'm here when you're ready. Contact me and let's chat about your business, I'd be delighted to have a cup of tea with you!