Free Live Webinar: How to Outrank Your Competitors With Content and Win Organic Traffic
3 Reasons Why People Are Joining Me Live on July 8th
I'm hosting a FREE live webinar + Q&A called:
How to Outrank Your Competitors With Content and Win Organic Traffic
Here’s why marketers, founders, and in-house SEO leads are grabbing their seats:
1. Because their content isn’t getting seen.
I’ll explain what’s really happening in 2025 organic visibility — from AI Overviews to Deep Search — and why the old keyword-first approach no longer works.
2. Because they need a real, repeatable system that scales.
I'll walk you through how we use modular content clusters, map SEO content to the buyer journey (using the 7-11-4 framework), and create content that drives visibility and conversions.
3. Because they want to use AI the right way.
I’ll share how we scale smart using human-AI workflows, proven prompt banks, and tools we use to reverse-engineer competitor success — all without sacrificing quality or trust.
You’ll also learn:
- Why most content doesn’t rank in 2025
- The 3 drivers of SEO visibility: technical, topical, and behavioral
- How to build content clusters that beat competitors
- How to map SEO to real buyer journeys
- How to scale SEO content with AI — without losing creativity
📅 Date: July 8th
💬 Live Q&A included
Google SEO News
New Integrated Search Console Insights Report Released
Google has launched a revamped version of the Search Console Insights report, now fully integrated into the main Search Console interface. This update replaces the standalone beta version and offers deeper connections with the Performance report, helping content creators and site owners track clicks, impressions, and trending content with ease. Key features include trending page and query analysis, achievement tracking, and streamlined access to critical performance metrics. The rollout is happening gradually over the coming weeks.
Google’s John Mueller: Core Updates Are Based on Long-Term Data, Not Recent Spam Links
Google's John Mueller clarified that core updates rely on long-term site patterns, not recent link spam or sudden changes. In a public discussion, he emphasized that recent backlink attacks are unlikely to affect rankings during core updates. The disavow tool remains available for edge cases, but is rarely needed, as Google likely already discounts low-quality links. The SEO community continues to call for more transparency around Google's link evaluation practices.
Google Begins Rollout of June 2025 Core Update
Google’s June 2025 core update started on June 30 and is expected to take up to three weeks to complete. This broad algorithm update affects rankings across all content types and industries, aiming to elevate high-quality, helpful content. SEOs are advised to monitor ranking and traffic trends but avoid reactive changes during the rollout. As usual, emphasis remains on long-term content quality and E-E-A-T principles.
Google Tests ‘Preferred Sources’ for Personalized Top Stories
Google is experimenting with a “Preferred Sources” feature in the U.S. and India, allowing users to prioritize favored news publishers in the Top Stories carousel. While personalized results won’t replace algorithmic ones, selected sources may gain visibility. This move signals a shift toward more user-controlled search experiences, favoring publishers with strong brand loyalty and consistent audience engagement.
