Google SEO News
Google Introduces AI Mode: The Future of Search?
Google has launched AI Mode in Labs, a new search feature powered by Gemini 2.0, offering interactive, AI-driven responses for all queries. Currently available only in the U.S. for users over 18 via Labs opt-in, AI Mode functions like a search toggle, similar to images or shopping. Unlike AI Overviews, it allows follow-up questions through a chat interface. As AI search adoption grows, businesses must prepare for its impact—AI-driven referrals increased by 123% in just six months, signaling a major shift in search behavior.
SEO Recommendations by Jason
We often refer to “Search EVERYWHERE Optimization” vs. SEO (search *engine optimization), and the reason for this is exactly this. As user behavior changes with search, just like Yahoo lost market share to Google in the early 2000s, users change their style and the way they approach research. This simply means 2 things for website owners (and it isn’t just about an AI schema or something like that)
- Providing maximum utility to search engines and primarily users
- Niche down vs going broad.
I see people chasing ranking in AI tools vs actually providing value, and this is exactly what AI can see through, therefore with the transition of user behavior in search engines, websites, and creators should focus on providing value within their niche and distributing it as much as possible.
Let me break this to you, there is no magic wand to getting mentioned in the AI SERPS. There is no schema as of such or indexing pattern yet known, but as AI sets an equal playing field in this regard, I think site owners should focus on quality and volume.
Google’s Mueller Warns of Rising AI-Generated Fake URLs
AI tools are increasingly fabricating URLs, leading to 404 errors, a trend Google’s John Mueller predicts will continue. While some SEOs consider redirecting these fake links, Mueller advises focusing on user-friendly 404 pages and collecting data before taking action. He warns against chasing minor SEO metrics and instead emphasizes building valuable content. Experts suggest educating users about AI hallucinations through custom 404 messages. The long-term impact remains uncertain, but monitoring and adaptation are key.
SEO Recommendations by Jason
We have talked about this in previous articles, but I do believe that Google, in its attempt to prevent its search engines from being swamped with AI-generated BS, will and should crack down hard on AI-generated fake content, URLs, or “content hallucinations.” Remove AI watermarks from your content and focus on generating user-centric content and high-value resources instead of saturating search with non-valuable content.
Google Gemini Now Personalizes AI Responses Using Search History
Google’s Gemini AI assistant can now tailor answers based on the user's search history, improving contextual relevance and personalization. This opt-in experimental feature allows Gemini to integrate with other Google apps like Photos and YouTube for deeper insights. While promising for users, it raises concerns for publishers and SEOs about potential traffic loss. As AI assistants increasingly overlap with traditional search, businesses must monitor the impact and explore adaptation strategies.
SEO Recommendations by Jason
It is highly likely that websites will see ups and downs in these major rollouts by Google and other search technologies. All AI interfaces will pull content from relevant and valuable sources; therefore, the best approach for businesses is to focus on creating and distributing valuable content.
Google Rolls Out March 2025 Core Algorithm Update
Google has begun deploying its March 2025 core algorithm update, which is expected to be completed within two weeks. As with past core updates, significant ranking fluctuations are anticipated, affecting search visibility across websites. While Google provides no specific details, SEO professionals are advised to focus on high-quality content rather than chasing quick fixes.
SEO Recommendations by Jason
The content quality updates in March have seen volatility. Google specifically wants sites to update old, or improve non-performing content. Businesses and creators should take the time to revise old content as well as create new. Old underperforming content could actually do more harm than good from creating new content. Make sure to review your Google Search Console, deanonymize your search, and make a priority list of content you need to update or improve.
Google Releases Updated Robots.txt Guide for SEOs and Publishers
Google has published a new Robots.txt explainer, detailing how SEOs and website owners can control search engine crawlers. The guide covers everything from basic rules to advanced techniques like targeting specific bots and blocking URL patterns. It emphasizes Robots.txt as a long-standing web protocol and provides practical tips for managing crawling behavior. The update reinforces the importance of proper implementation for optimizing site indexing and accessibility.
Google May Adopt AI-Driven ‘Vibe Coding’ for Search Algorithms
A message from Google co-founder Sergey Brin suggests that the company may embrace ‘vibe coding,’ an AI-driven approach to software development that prioritizes speed and iteration. This method relies on AI-generated code, reducing the need for manual debugging and accelerating product development. Industry experts believe vibe coding could influence how Google builds its search algorithms, potentially leading to faster algorithm updates and ranking shifts.
General Search Marketing News
Baidu Struggles to Reclaim AI Leadership Amid Rising Competition
Baidu has launched two new AI models, including its first reasoning-focused model, as it attempts to regain its standing in China's AI race. While experts see the release as a positive step, they also highlight Baidu’s struggle to keep pace with competitors like DeepSeek, Alibaba, and ByteDance. Historically, Baidu’s reliance on proprietary models slowed innovation, but the company now plans to adopt an open-source approach. Its vast data resources and established platforms could provide an edge—if it can accelerate AI advancements.
