Ubiq Security SEO Project At a Glance:
Problems:
- Ubiq was a new technology in the space, with no branded search traffic of unbranded search traffic.
- Ubiq had never successfully acquired leads or signups via organic search on its website.
- The website and domain were new, and there were multiple subdomains for different locations.
- There was no content strategy aligned with the product.
- Ubiq had a domain authority of 2 when the SEO program started.
Key outcomes:
- Ubiq grew its organic visibility to the point of acquiring daily demos and signups for its product in the first six months.
- Ubiq went from 0 to 5,000 searches monthly in less than two years.
- Key areas of the site were built out to drive site authority as Ubiq was a relatively new player in the space and with limited awarenes. These pages considered of use case pages, pillar pages and industry-level application of the technology.
- Ubiq understood what key drivers affected their Domain Authority and how to grow this critical metric month-on-month.
- Implementation of SEO and content production for optimized content
- Ubiq acquired more than 1200 non-branded keywords and placed them in top positions in Search that aligned with the intent of the product market fit.
About The Customer:
Ubiq Security (https://www.ubiqsecurity.com/) is a leading provider of advanced data encryption solutions designed to simplify and secure the protection of sensitive information across a wide range of industries. Specializing in seamless, application-level encryption for enterprises in sectors such as finance, healthcare, and technology, Ubiq Security empowers organizations to integrate robust encryption capabilities into their existing systems without sacrificing performance or scalability. Their innovative platform ensures that data remains protected in any environment, driving compliance, security, and operational efficiency for global businesses.
Ubiq Security Engaged With Jason Pittock in 2020 With a Goal: We need Our Product To Become Visible in Search
The Ubiq Security website initially had no presence in branded or unbranded search traffic, leading to zero leads or signups through organic search. Being a new technology in the market, Ubiq struggled to gain visibility, especially with a newly launched domain and multiple subdomains for different regions, creating further complexity. There was no cohesive content strategy aligned with the product offering, and the domain authority was a mere 2 when the SEO project began.
Technology: The Website Must Drive Business Growth When Ubiq Security engaged with Jason Pittock, the website faced critical issues that prevented it from becoming a viable tool for lead generation and brand awareness. With no structured content strategy and no focus on SEO optimization, the website failed to attract organic traffic or convert visitors into customers.
The website, being the digital face of Ubiq’s brand, needed to operate at peak performance—both in speed and structure—to act as a robust lead generation vehicle. This meant establishing a clear plan for increasing domain authority and setting up a framework that supported long-term growth.
What did we do?
We conducted a comprehensive SEO audit to identify all underlying issues and create a solid roadmap for improvement. This included addressing technical SEO problems like optimizing URL structures, consolidating subdomains, and improving website loading speed. We developed a tailored content strategy, focusing on building out use case pages, pillar pages, and industry-specific applications of Ubiq’s technology to increase site authority.
Additionally, we implemented SEO best practices and set clear KPIs, training Ubiq’s team on how to monitor and improve key metrics such as domain authority, keyword rankings, and traffic conversions. Within six months, Ubiq began acquiring daily demos and signups via organic search, growing from zero to 5,000 monthly searches within two years. The company also ranked for over 1,200 non-branded keywords, driving significant, qualified traffic and positioning Ubiq as a leader in its industry.
Key implementations of the SEO Progam:
- Supported website development with SEO best practices, standardization and SOPs
- We implemented a schema on all pages, identifying the right page types for each schema.
- Moved from old wordpress builder to state-of-the-art builder: Oxygen coupled with Gutenberg.
- Audited all sitemaps.
- Implemented content attribution with Google Search Console and Google Analytics (now GA4)
- Verified and cleaned all URL paths.
- Optimized all meta data, title tags and permalinks.
- Established pillar pages, archive pages, and implemented the right page schema types.
- Implemented powerful CDN’s.
- Documented and implemented SEO DevOps process for managing updates and migrations from staging to production.
- Scheduled weekly and monthly health check-ins using AI performance monitoring.
- Clear, well-structured sitemaps were implemented, and indexing schedules were facilitated.
- Sitemaps were routinely indexed via Google Search Console.
- Achieved grade A (GTMetrix) and 95% performance score (Google Page Speed Insights).
- Optimized and cleaned up all metadata and tags on the site and content.
- Alt tag optimization: all media was optimized to load correctly in image search with the right tags.
The Team To Achieve SEO Success for Ubiq Security
This SEO program wasn’t achieved in a silo. There was an integrated high-performance SEO team behind the project to deliver at each stage.
Ranging from key strategic SEO oversight to website development and updates, SEO training for the team, and On-Page optimizations.
The key roles we filled in this project were:
- SEO Oversight and Strategist
- On-page SEO Specialist
- SEO Coach
The Time Frame
- Phase #1 Kickoff Discovery: 1 month
- Phase #2 Audit and Alignment to Business Strategy: 1 month
- Phase #3 Implementation of optimizations: 2-3 months.
- Phase #4 Team Training and Adoption: 2 months
- Phase #5 Attribution, Measurment and SEO Coaching: 2 months.
- Ongoing SEO support for content strategy and key performance indicators such as domain authority, content production and website design/development.