Introduction:
Search engine visibility is vital in this highly seasonal and localized industry. An annual SEO audit ensures your site is technically sound, locally competitive, and conversion-optimized before protest deadlines hit.
Here’s a custom SEO audit framework tailored to Property Tax Protest websites.
Technical SEO Audit
Evaluate:
- Page speed and mobile usability (Google PageSpeed, Mobile-Friendly Test)
- HTTPS encryption and secure contact forms
- Broken links, 404s, and redirect chains
- Proper use of XML sitemap and robots.txt
Fixing technical issues improves crawlability and user experience.
On-Page Optimization Review
Check:
- Keyword usage in titles, H1s, and meta descriptions
- Unique content on every city/county page
- Internal links to FAQs, contact forms, and blog posts
- Image alt attributes and file compression
Use tools like Screaming Frog or Ahrefs for analysis.
Content Quality & Relevance Audit
Review key content areas:
- “How it Works” and FAQ pages
- Deadline-specific landing pages
- Process explanations and pricing transparency
Refresh content regularly and add location modifiers for SEO.
Local SEO Evaluation
Audit:
- Google Business Profile accuracy and category use
- NAP citations on local directories
- Schema markup for LocalBusiness, Review, and FAQ
- County- and city-level landing page performance
Backlink and Authority Analysis
Analyze:
- Number and quality of inbound links
- Anchor text relevance
- Referrals from legal, real estate, and municipal websites
Disavow spammy links and target PR or partnership outreach.
Competitive Benchmarking
Compare your site against 2–3 top competitors:
- Domain rating
- Page-level content depth
- Review volume and average ratings
- Top keywords driving traffic
Final Thoughts
A proactive SEO audit ensures your Property Tax Protest site stays competitive and trustworthy, especially when it matters most. Perform this audit quarterly before peak season to maximize lead capture and authority.
