SEO Blog, Resources, Training and Insights - Jason Pittock

The New Role of AI in Content QA: Using ChatGPT-5 to Find SEO Gaps

The New Role of AI in Content QA: Using ChatGPT-5 to Find SEO Gaps

Publishing content without proper QA is like launching a website without testing if the links work. It might look fine at first glance, but under the surface, it’s riddled with gaps: missed topics, weak internal linking, intent misalignment, and sloppy metadata. Google doesn’t reward “good enough.” It rewards content that is comprehensive, structured, and aligned […]

From Clicks to Conversions: SEO Strategies for Online Art Schools

From Clicks to Conversions: SEO Strategies for Online Art Schools

Most online art schools or creative academies know how to get clicks. They run ads, they publish blogs, rank for how-to content, and push traffic through multiple search engines, AI, and traditional. The problem is what happens next. Visitors bounce, browse without signing up to the lead magnet or free trial, or treat the content […]

How Poor Site Structure Hurts Your SEO (and How to Fix It)

How Poor Site Structure Hurts Your SEO (and How to Fix It)

You’ve published great content, but performance is flat. The keywords are there. The backlinks are coming in. But your rankings? Stuck. Traffic? Barely moving. Here’s the uncomfortable truth: the problem isn’t your content, it’s your site structure. If your website is a mess under the hood, no amount of content or backlinks will save you. […]

Why SEO and Social Media Marketing Services Are Essential for Online Success

Why SEO and Social Media Marketing Services Are Essential for Online Success

Just having a website doesn’t cut it anymore. The internet is flooded with businesses fighting for the same eyeballs—and most of them are invisible. If you’re not showing up where your audience is looking or engaging them where they actually hang out, you’re not just falling behind—you’re irrelevant. Online success today demands two things: visibility […]

Top 4 Affordable SEO Services Every Business Needs

Top 4 Affordable SEO Services Every Business Needs

If you're serious about growing your business online, SEO is not optional. But here’s the good news: you don’t need to drain your budget to get results. Affordable SEO services exist and, when chosen wisely, they can drive real traffic, improve rankings, and increase conversions without burning through your marketing spend. Let’s get one thing […]

What Is Anchor Text and Why It's Crucial for Link Building?

What Is Anchor Text and Why It's Crucial for Link Building?

Most websites are getting anchor text wrong. They’re either over-optimising with spammy keyword-stuffed links or playing it too safe with generic phrases like “click here.” Both approaches miss the mark. If you want your link-building strategy to actually move the needle, you need to understand how anchor text works and how to use it strategically. […]

Google June‑July 2025 Core Update: Deep Dive & Action Plan

Overview: What Happened? The June 2025 Google Broad Core Update launched on June 30, 2025 at approximately 10:34 AM ET (7:34 AM PDT) and finished rolling out on July 17, 2025 around 4:18 AM ET (1:00 AM PDT)—a full 16 days and 18 hours of global updates spanning all regions, languages, and verticals. Google emphasized this was a “regular update designed to better […]

How to Use Keyword Clustering to Dominate Search Results

How to Use Keyword Clustering to Dominate Search Results

Most businesses are still treating SEO like it’s 2010, targeting one keyword per page and hoping that’s enough to rank. It’s not. Search engines have evolved. Google doesn’t just look at isolated keywords anymore, but it interprets context, search intent, and topical relevance. If your content isn’t structured around keyword clusters, you’re already falling behind. […]

new insights feature

Is the Google Search Console New Insights Feature Actually Helpful? Or Just Another Shiny Widget?

Google Just Rolled Out a New “Insights” Tab… But Does It Actually Help You Rank? If you’ve logged into Google Search Console recently, you may have spotted something new: a shiny little “Insights” tab, flagged with a bright blue "NEW" label. Cue the curiosity… and the skepticism. As someone who lives and breathes SEO, I […]

Intent Misalignment: The Hidden Reason Your Competitor Is Outranking You

Intent Misalignment: The Hidden Reason Your Competitor Is Outranking You

Most content audits look at keywords and structure — but ignore the biggest driver of rankings: intent alignment. You can nail the right keyword. You can obsess over headings, meta descriptions, internal links, and even semantic optimization. But if the format and message of your content don’t match what the searcher actually wants? You lose. […]

Why Most Content Never Ranks (and What to do Instead)

Why Most Content Never Ranks (and What to do Instead)

Most content doesn’t rank—not because SEO is broken, but because the content itself is.It’s generic. It’s lazy. It’s built for bots, not buyers. Businesses are still clinging to outdated tactics, hoping that a 1,200-word article stuffed with keywords and vague “tips” will somehow break into the top 10. It won’t. Google’s playing a new game—and […]

Management Consulting Companies

How Management Consulting Companies Are Leveraging SEO to Establish Trust Early in the Buyer Journey

Introduction When enterprise clients are evaluating consulting partners, they aren’t just buying services—they’re buying confidence. SEO is a powerful tool not just for discovery, but for credibility. It allows consulting firms to educate, signal authority, and move buyers through the funnel before any call is scheduled. Here’s how top Management Consulting Companies are using SEO […]

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