SEO Blog, Resources, Training and Insights - Jason Pittock

AI Adoption for SEO: Achieving Long-Term Visibility

AI Adoption for SEO: Achieving Long-Term Visibility

If you've been keeping up with our thought leadership, you know we're all about staying ahead in the SEO game. Predicting the future is hard, but planning and testing are great ways to reduce the risk of disruption. Today, we're diving into AI Adoption for SEO, and practical techniques to help you scale your strategy, […]

seo blog Jason Pittock

AI in Content Creation - Fundamentals and Best Practices When Using AI Generation Tools

AI is everywhere these days, but does it live up to the hype? If you’re tired of reading articles that read the same and seem to be out of some kind of formula, you’re not alone. Many businesses are using AI for content creation, taking advantage of its speed and scalability, but the human element […]

Getting SEO Certified: Is It Necessary, and What Are the Best SEO Training Courses?

Getting SEO Certified: Is It Necessary, and What Are the Best SEO Training Courses?

Understanding what SEO is and how it works is crucial for organizations looking to improve their online presence. Rather than just knowing the basics, being certified is about refining your strategy to stay competitive and scale your SEO efforts, ensuring your team can deliver consistent results. I've been in the SEO field for years, and […]

Advanced SEO Strategies for 2025

Advanced SEO Strategies for 2025

Last week, we dived into the basics of SEO for beginners - Hope that one was useful! Now, we're about to kick things up a notch. If you've mastered the fundamentals of SEO and Organic Visibility, it's time to explore the key strategies and initiatives that'll keep you ahead in the game in 2025. To […]

Master SEO Basics: A Beginner's Guide

Master SEO Basics: A Beginner's Guide

SEO is a crucial channel for long-term customer acquisition strategy. As online competition continues to grow, businesses need to secure prime real estate in search engines to maintain visibility and reach the audiences they want to influence. The pandemic accelerated this need, pushing organizations to prioritize SEO to stay relevant and discoverable. But why invest […]

The Importance of Supervision Models in AI Adoption for SEO

The Importance of Supervision Models in AI Adoption for SEO

The Role of AI in Content Creation In early 2021, we started seeing “copy assistants” pop up here and there. And then in 2022 AI content technologies simply exploded. The internet was filled with offers, ads, and big brands boasting about the different AI tools that could make the “hard work” of Content Marketing dissolve […]

niche marketing seo

Maximizing Niche Marketing through Strategic SEO

Niche marketing stands as a strategic approach enabling businesses to target a specific, well-defined segment of the market. Unlike broad marketing, niche marketing focuses on a particular group of consumers who have unique preferences and needs. This focus allows businesses to create more personalized and effective marketing strategies. Identifying Your Niche The first step in […]

SEO Slack channels and communities

SEO Slack Channels and Communities: Are They Dead?

In a world where social media is noisier by the day, and algorithms decide what you see, many people want to return to more direct interactions with other humans. SEO Slack Channels and Communities are a great place to engage in meaningful conversations about SEO (and all adjacent topics). Yet, as of lately, many have […]

How to choose the right domain name for SEO

How to Choose the Right Domain Name for SEO

The right domain name is essential to building a successful website and improving your SEO performance. How to choose the right domain name for SEO, though -- and what are some of the essential things to know about it? In this article, I'll delve into some of the basics of choosing a domain name to […]

SEO and ChatGPT

SEO and ChatGPT: Match Made in Heaven or Highway to Hell?

It's impossible to have opened a TV or a website over the last six months and not hear about it: ChatGPT is everywhere. To many, it sounds (and behaves) like pure witchcraft: the future SciFi novels and movies have warned us about is upon us, and we're all about to be overtaken by robots. "Poetry […]

Navigating the Digital Landscape: The Importance of SEO Coaching in the World of AI and Machine Learning

A short story about SEO, AI Adoption and SEO Coaching - unsexy but very true. (This post was originally purposed for a LinkedIn post and a YouTube Vlog) but thanks to my team at Yugo Media I turned into a blog post for the avid readers of my blog! A Short Story about SEO Once […]

HTML Sitemap vs XML Sitemap: Which One Should You Use?

HTML Sitemap vs XML Sitemap: Which One Should You Use?

When I approach SEO coaching projects, especially when there is a website rebuild, the question of sitemaps comes up. Confusion about whether to use an HTML sitemap or an XML sitemap for the website? This article will provide a detailed comparison between the two, helping you make an informed decision. Find out the benefits, differences, […]

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